Saniya Rivers Inks Major NIL Deal with Powerade

NC State star guard Saniya Rivers has secured her first major NIL deal with Powerade, further cementing her status as one of the rising faces of women’s college basketball. The deal marks a significant step for Rivers, who continues to shine on the court for the Wolfpack in her third collegiate season and sets an example for aspiring athletes navigating the evolving NIL landscape.

Powerade’s strategic move to sign Rivers showcases its commitment to amplifying women’s sports, as she now joins LSU standout Flau’jae Johnson on the brand’s growing athlete roster.

Saniya Rivers: A Rising Star

The 6-foot-1 guard is no stranger to success, both individually and within team dynamics. Rivers transferred to NC State after beginning her career at South Carolina, where she gained invaluable experience under one of the nation’s top programs. Since arriving in Raleigh, Rivers has elevated her game, becoming an indispensable piece of the Wolfpack’s roster.

Through 11 games this season, Rivers has emerged as a dominant force on both ends of the floor, putting together impressive all-around performances:

• 12.0 points per game
• 6.5 rebounds per game (team-leading)
• 1.5 steals per game (team-leading)
• 1.1 blocks per game (team-leading)
• Shooting 51.5% from the field

These numbers reflect Rivers' ability to contribute in multiple facets, showcasing her scoring efficiency, defensive prowess, and rebounding dominance. Her consistent play has been a key driver in NC State’s strong 8-3 start, positioning the program as a formidable contender in the highly competitive ACC.

Rivers’ two-way impact — seamlessly blending offense and defense — is what sets her apart. Whether it’s grabbing a key defensive rebound, blocking shots, or finishing strong in transition, her presence on the court often dictates the tempo of the game.

What the Powerade Deal Represents

The Powerade partnership is a defining moment for Rivers’ brand. It not only acknowledges her on-court talent but also her growing influence off the hardwood. This deal aligns her with one of the most recognizable names in sports hydration, a brand synonymous with elite performance and resilience.

With the signing, Rivers joins a select group of athletes pushing the boundaries for NIL opportunities in women’s basketball. Flau’jae Johnson, another Powerade signee, has helped set the stage for brands investing in women’s hoops, and Rivers is now part of that movement.

Powerade’s investment in Rivers highlights a growing trend of NIL deals that elevate the visibility of women’s basketball stars. By partnering with athletes like Rivers, Powerade positions itself as a leader in supporting women’s collegiate athletics while recognizing the hard work and skill it takes to compete at the highest level.

Rivers’ NIL Journey

While this Powerade deal is her first major national endorsement, Rivers has been active in the NIL space, previously partnering with McDonald’s and Pack of Wolves — NC State’s official NIL collective that later merged with Savage Wolves to form One Pack NIL.

Her journey exemplifies the opportunities now available for collegiate athletes to build their brands while competing at the highest level. For Rivers, this is more than a partnership — it’s an acknowledgment of her work ethic, performance, and marketability as a top-tier athlete.

The Bigger Picture

The Powerade deal represents more than just an endorsement; it’s part of a larger movement elevating women’s sports. Brands like Powerade are recognizing the growing popularity and influence of women’s basketball, investing in athletes who are making an impact on and off the court.

For Rivers, this partnership is another step in her journey as a rising star in college basketball. Her ability to balance elite performance, leadership, and marketability positions her for even greater opportunities in the future.